It is nothing new that Credit Unions have dominated the auto-finance business, at least for those folks with good or excellent credit.

According to Callahan & Associates, there was a 10% increase in consumer auto loan originations in the first half of 2011.  Credit Unions own 16.2% of the market according to this source.

The # 1 Credit Union Auto Loan Provider is Heritage Federal Credit Union, according to Cross-Sell, Inc.

Why are credit unions so popular for this financing?  Many consumers believe it because they give a better deal, as well as honesty, trust and other incentives.