As an insurance company, Thrivent Financial is a bit different from the norm of the insurance industry. Where much of the industry competition operates under a for-profit business model, Thrivent Financial operates instead as a non-profit fraternal society headquartered in Minnesota and Wisconsin.

Long-affiliated with the wider network of the Lutheran church in the U.S., the various company branches of Thrivent function as chapters and incorporate 2.5 million members nationwide. The company offers members a portfolio of services including banking, disability insurance, mutual funds and life insurance.

Thrivent is not an old company, being first established in 2002 as a combination of the Lutheran Brotherhood and the Aid Association for Lutherans. The company has since grown exponentially, reaching the Fortune 500 ranking and now managing $75 billion in assets.

Unlike other players in the insurance industry, Thrivent makes a point about the fact that the company is not for-profit, putting its net proceeds back into church programs and community benefit projects. Instead, being membership-owned, the company's primary focus is to improve service delivery to members, growing the company's capability to help members more.